Redesigning a Website and its Impact on Search Engine Rankings

Recently, Google has raised concerns about the impact of website redesign on search engine rankings. While this may seem like an obvious issue, it’s worth taking a closer look at the details.

Search engines rely on the HTML of a website’s pages to understand and rank the content. If changes are made to the HTML, such as breaking up paragraphs, removing H tags, or adding breaking tags, it can impact the HTML parsers’ output and, in turn, the site’s rankings.

Therefore, it’s essential to be mindful of the impact that redesigning a website can have on its search engine rankings. While it’s fine to make the site aesthetically pleasing, changing the core HTML should be done with caution.

To avoid any negative impact on rankings, it’s recommended to use semantically similar HTML during the redesign process and avoid adding tags unless they are necessary. By keeping the HTML looking similar, you can change the design while minimizing any impact on the site’s rankings.


In conclusion, redesigning a website can lead to changes in search engine rankings, but with proper planning and consideration, these changes can be minimized. By using semantically similar HTML and avoiding unnecessary tags, you can change the design of your site while maintaining its core HTML and search engine rankings.

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